Heineken committed to buying locally sourced sorghum in Haiti
A decision that will create more jobs in Haiti. Heineken has made the commitment to buy locally sourced sorghum in Haiti.
Heineken SMASH Program Increases Sorghum Production Yields 100%
Heineken's new sustainability strategy considers local sourcing a key component of its success. It has begun locally sourcing sorghum in Haiti through the Smallholders Alliance for Sorghum Haiti (SMASH) initiative.
SMASH's funding arm, Brasserie Nationale d'Haiti S.A. (BRANA), a Heineken division, created in 2012 after a buyout of minority shareholders, has poured $3.4 million into locally-sourced sorghum. Haitian peasants' sorghum yields are up 100% and their incomes have increased almost 100% too.