heineken

A decision that will create more jobs in Haiti. Heineken has made the commitment to buy locally sourced sorghum in Haiti.

Heineken SMASH Program Increases Sorghum Production Yields 100%

Heineken's new sustainability strategy considers local sourcing a key component of its success. It has begun locally sourcing sorghum in Haiti through the Smallholders Alliance for Sorghum Haiti (SMASH) initiative.

SMASH's funding arm, Brasserie Nationale d'Haiti S.A. (BRANA), a Heineken division, created in 2012 after a buyout of minority shareholders, has poured $3.4 million into locally-sourced sorghum. Haitian peasants' sorghum yields are up 100% and their incomes have increased almost 100% too.

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Here is a picture of the future owner of the Haitian beer making company. The Dutch brewing company intends to increase its share in Brasserie Nationale d'Haiti S.A from its current 22.5 percent to 95 present effective January, 2012.

This current plan to increase its share to 95 percent is expected to be finalized in January, 2012. It expects to create more jobs and opportunities for the Haitian population in the future

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